Client
communications.
Simplified.
Law firm marketing through monthly client newsletters
The problem
You’re a law firm wanting to market yourself by sending a meaningful monthly newsletter to your clients, but you don’t have the time to do it yourself … Or the budget to pay a specialist marketing agency to do it for you.
The solution
LawDotNews! We send a professionally written and designed newsletter, containing five carefully researched articles, to all your current and prospective clients at the beginning of every month. All you need to do is update your client database.
The newsletter is sent from your email address and is designed with POPIA and spam filters in mind. Don’t like one of the articles we’ve chosen? Replace it with something from our library of hundreds of articles – or include one of your own.
Connect with your clients from just R650 + VAT p.m.
(plus a once-off setup fee of R1,750 + VAT)
Our secret sauce
Available in Afrikaans
Incredible value for money
Topical content tailored for the SA market
Stay top-of-mind with clients
More time to focus on your business
Automated law firm marketing
How it works
We write your newsletter
Each month LawDotNews crafts a newsletter on your behalf. The newsletter is presented on a stylish template containing your company logo, brand and contact details. And it contains five professionally written and researched articles about topical issues, available in both English and Afrikaans.
You review your newsletter
A few days before the newsletter is set to go out, you will receive a draft. If you don’t like one (or more) of the articles the team has chosen, you can swop it out for another article in the vast LawDotNews library.
We send it to your clients
Every month the newsletter will be sent (from your email address) to all the clients and prospective clients on your database. LawDotNews will help you to adhere to the POPI Act and we can also provide you with reports about how many people have opened and clicked on your newsletter.
Available in both English and Afrikaans
All our newsletter articles are available in both English and Afrikaans, with translations done by an expert Afrikaans-speaking attorney. Simply tell us your recipients’ language preferences, and we’ll deliver the right version to each person – John gets English, and Jannie gets Afrikaans!
Sample newsletters
June 2024
July 2024
August 2024
What our clients say
“DotNews , the syndicated monthly newsletter, has been the single most effective marketing tool of my legal conveyancing practice. It is the best value-for-money marketing spend, as the newsletters reach a specific target audience. I have received repeated referrals from past clients, sometimes 10 years after their last engagement with my practice. DotNews is proactive with seasonal campaigns, making it easy for busy lawyers to reach out to their clients”
Liora Bamberger
Liora Bamberger Private Clients
“Thank you Dotnews for the excellent service and the well-prepared newsletters you do. This is an excellent marketing tool at an affordable price.”
Etha Smit
Etha Smit Attorneys
———–
“Very professional, efficient and fast service! Will definitely recommend for setting up and creating your website and their monthly newsletters.”
Clynette Gildenhuys
Roodt Gildenhuys Incorporated
View our google reviews >
Don’t see what you’re looking for?
Book a free consultation
Fill in our contact form and we’ll set up a call to explore the marketing needs for your law firm.
A panel of the best
Our monthly newsletters deliver high-quality content crafted by trusted experts in the field. Covering a range of legal topics—from property and employment law to commercial issues and beyond—they’re designed to engage and inform your current and prospective clients.
Jack Crook
(LLB)
Founder and Author of LawDotNews
Jack is well known to law firms as the author of LawDotNews since 2005. His legal degrees are supplemented by many years of practical experience in law, in marketing his own firm, and in helping other professional firms to prosper by using low-cost and effective marketing strategies.
Johan Gijsbers
(LLB)
Legal Translator
Johan obtained his BCom Law degree in 1989 and his LLB degree in 1991 at the University of Pretoria. Admitted as an attorney in 1996, Johan has practised as Gijsbers Attorneys since 2004. Johan has been part of the DotNews team ever since its inception in 2005, ensuring the exceptional quality of our Afrikaans publications.
Nick Dall
(MA in Creative Writing)
Editor
Nick Dall is a veteran journalist with bylines in over a hundred local and international magazines and the best-selling author of three books on South African history. As the editor-in-chief it’s his job to ensure that reading the monthly newsletters is an enjoyable experience.
Paddy Crook
(BSC)
Managing Director
Paddy joined DotNews after working with a UK-based multi-national company where he analysed the effectiveness of online campaigns. He has a broad knowledge of the channels and techniques used within the digital space and how best to apply them to professional practice.
FAQs
How do I sign up?
It’s as easy as choosing your package here. Otherwise give us a call on 021 300 5212
What do you need from me to get started?
We’ll walk you through the process when you sign up, but essentially you’ll need to send us your client mailing list; contact details for your IT people and a good quality version of your logo.
How much does it cost?
This depends on the size of your mailing list and which services you choose. Our newsletter service starts at R650 + VAT p.m. (plus a once-off sign-up fee of R1,750 + VAT.)
Will it save me time?
Yes! Once you’ve completed the set-up process, we do everything for you. Most of our clients say they spend less than 30 minutes reviewing their newsletter every month.
How do I pay?
You can either pay via debit order or by credit card.
Can I cancel at any time?
Yes. All of our services have a 30-day notice period.
Will the newsletter come from my email address?
Yes it will. We’ll work with your IT department to set up all the relevant permissions. We’ll also make sure it gets through spam filters.
Will it be branded for my company?
Yes! We’ll use your logo and colour palette to design a custom template for your newsletter. We’ll also include all of your company information (phone number, email address, website etc.) in the template.
How can I be sure of the quality of the articles?
Our articles are written by a team comprising some of the best legal writers and journalists in South Africa, so we are extremely confident in the quality of our copy. That said, you will get a chance to check the newsletter before it goes out to your clients.
Do I see the newsletter before it goes out to my clients?
Yes, you do! A few days before client transmission we send you a special “Attorney Version” that gives you and your staff time to read and advise on any changes, as well as see the source material for our articles.
Can I change the content in my newsletter or include content of my own?
Yes, you can! As part of our service we assign one edit request, or 30 minutes of customization time for you every month. Additional changes will cost a little extra.
How much does it cost for a bespoke article to be added to my emailer?
If you write it yourself, we’ll insert it into your newsletter free of charge. If you’d like to get one of our authors to write it for you, we’ll gladly connect you.
What kind of topics does your newsletter cover?
Our articles cover a range of legal topics—from property, estate planning and employment law to commercial issues and beyond. Topics are carefully chosen to be of interest to your current and potential clients and to encourage them to engage with you.
Can I use the content on my blog?
Yes you can. In fact, we can even upload it to your blog for a nominal fee of R330 + VAT p.m.
Will you tell me how many people have read the newsletter?
Yes, we can provide you with monthly insights into your newsletter’s performance. We typically achieve an open rate that is well above industry standard.
I have other digital marketing needs for my law firm – can you help?
Yes, certainly we can assist you! You are welcome to contact us on 021 300 5212 and we’d be glad to advise.
Contact us
If you have any questions, please get in touch.
Tel: 021 300 5212
Sister publications
We are running a promotion!
To celebrate our rebrand, we’re running a limited time promotion where new subscribers don’t pay the sign-up fee. That’s a saving of R1,750 + VAT. To claim your discount, use the promo code MAKEOVERMADNESS when signing up.